Add prescription eyewear to your online store
GoHub is the plug-and-play platform that lets online retailers, pharmacies, and brands sell prescription glasses without owning inventory or hiring an optician.
GoHub is an eyewear business in a box for online retailers seeking additional revenue and higher AOV. 17K frames and 100+ Brands. 14 certified labs. Full Rx fulfillment. No Stock and no optical expertise required.
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What is GoHub?
GoHub is a B2B SaaS platform that enables online retailers, pharmacies, and eyewear brands to sell prescription eyewear through their own stores. It provides AI-guided prescription entry, virtual try-on, PD measurement, lens configuration, and fulfillment through 14 certified optical labs in the EU and US. Retailers integrate once and gain access to over 130 brands and 40,000+ SKUs with no inventory, no optical expertise, and no compliance burden.
Explore GoHub solutions
Who GoHub serves
- Independent opticians scaling beyond a physical store
- Online pharmacies expanding into prescription eyewear
- Eyewear brands and frame suppliers wanting Rx fulfillment
- Online retailers adding eyewear as a new revenue line
Network and capabilities
- 14 certified optical labs across the EU and US
- 17,000+ frames from 130+ eyewear brands
- AI Eyewear Consultant and AI-guided prescription entry
- AR virtual try-on and pupillary distance (PD) measurement in the browser
- End-to-end fulfillment, returns, and prescription dispute handling
How GoHub works
1. Integrate
Plug GoHub into Shopify, WooCommerce, Magento, PrestaShop, or any custom platform via JavaScript embed or API. Most stores are live within days.
2. Customers shop with AI guidance
Shoppers browse 17,000+ frames, try them on with virtual try-on, measure their pupillary distance via webcam, and enter their prescription with AI help.
3. Labs fulfill the order
Each order is routed to one of 14 certified optical labs across the EU and US. Lenses are cut, fitted, quality-checked, and shipped under your brand.
4. GoHub handles support
Returns, exchanges, prescription disputes, and lab issues are managed end-to-end by GoHub. You keep the customer relationship and the margin.
Who uses GoHub
Online pharmacies adding prescription eyewear as a high-margin category. Eyewear brands turning frame sales into complete prescription orders. Resellers consolidating supplier catalogs into one storefront. Independent opticians moving in-store expertise online without rebuilding their tech stack. Every segment runs on the same infrastructure: 17,000+ frames, 14 certified labs, and AI-guided checkout.
Latest articles
GoHub Blog covers virtual try-on, AI-guided prescription flows, optical lab fulfillment, and the business of selling prescription eyewear online.
Frequently asked questions
- What is GoHub?
- GoHub is a plug-and-play prescription eyewear infrastructure platform that lets online retailers, pharmacies, opticians, and frame brands sell prescription glasses without holding inventory or hiring opticians. GoHub provides the frame catalog, AI optician guidance, virtual try-on, PD measurement, and full prescription fulfillment through a network of 14 certified optical labs across the EU and US.
- How does GoHub work?
- GoHub connects to an online store through a native integration, surfaces a catalog of over 17,000 frames with no inventory required, and handles the entire optical operation behind the scenes. When a customer orders, GoHub validates the prescription, measures pupillary distance from a selfie, routes the order to a certified optical lab, and ships the finished glasses directly to the customer.
- Who is GoHub for?
- GoHub is for any online business that wants to sell prescription eyewear without building an optical operation, including online pharmacies, frame and sunglasses retailers, opticians expanding online, and eyewear brands adding prescription lenses to their catalog. The common requirement is an existing online storefront and an audience, not optical expertise.
- Does selling prescription eyewear with GoHub require optical expertise?
- Selling prescription eyewear with GoHub requires no optical expertise, because the optical knowledge is embedded in the platform rather than the retailer's team. Prescription validation, lens recommendation, PD measurement, and medical device compliance all run inside the GoHub infrastructure.
- Which e-commerce platforms does GoHub integrate with?
- GoHub integrates natively with Shopify, WooCommerce, Magento, and PrestaShop, and connects to custom-built storefronts through a JavaScript embed and a REST API. Most stores go live within a few days of starting the integration.
- Where does GoHub fulfill orders?
- GoHub fulfills orders through a network of 14 certified optical labs across the European Union and the United States. Each order is routed to the lab best positioned to cut the lenses, assemble the glasses, run quality control, and ship to the customer under the retailer's brand.
- Is GoHub a marketplace or an infrastructure platform?
- GoHub is an infrastructure platform, not a marketplace. End customers never see GoHub; they buy from the partner's storefront under the partner's brand. GoHub powers the catalog, prescription flow, virtual try-on, and lab fulfillment behind the scenes.
- What product categories does GoHub support?
- GoHub supports prescription single-vision, progressive, photochromic, polarized, and blue-light lenses, prescription sunglasses, and plano sunglasses. The same frame catalog can be sold as optical, prescription sun, or non-prescription sun depending on the partner's needs.