60% of eyewear sold globally is prescription. Most online retailers can only sell the other 40%. That is not a product gap. It is an infrastructure gap. GoHub was built to close it.
Three operators saw the same structural problem.
Online retailers had the traffic. The brand trust. The customer relationships. But prescription eyewear stayed offline, locked behind fragmented labs, regulatory complexity, and optical expertise most retailers do not have.
Dror David (CEO), Niels Kramer (CMO), and David Megera (CTO) started GoHub to build the missing layer.
Not a feature. Not a widget. A full prescription eyewear business, delivered as a single integration.
GoHub is a complete Rx commerce stack.
One integration. No inventory. No optical hires. No capex. Retailers go live in days, not years.
Software alone does not sell prescription glasses.
You need real labs. With real capacity, SLAs, quality assurance, and pricing already negotiated.
GoHub operates a pan-European optical lab network built over years of commercial relationships. This network cannot be replicated through APIs or partnerships announced in a press release.
It is the operational core of everything we do.
Aerial Vision, one of Europe's largest frame suppliers, is a strategic investor in GoHub.
That is not just capital. It is supply chain access, category expertise, and market credibility from day one.
Five EU retailers are in contract, integration, or onboarding today.
Active pilots run in Finland, Germany, Italy, Israel, and the USA.
The infrastructure scales. The model repeats.
1 billion people worldwide need corrective lenses but do not have them.
Prescription eyewear should not require a trip to a physical store. It should be available wherever people already shop online.
GoHub is the layer that makes that possible. Not someday. Now.