About GoHub, summary

    GoHub is a B2B prescription eyewear commerce platform operated by Global Optic Hub Ltd. It connects online retailers, pharmacies, frame brands, and resellers to a certified network of twelve optical labs across Europe and the United States. The platform provides AI-guided prescription entry, virtual try-on, PD measurement, lens configuration, and end-to-end Rx fulfillment, with over 17,000 frame SKUs from 100+ brands. GoHub was founded by Dror David (CEO) and Niels Kramer (CMO), with technology led by David Megera (CTO). The platform is CE-compliant, FDA-aligned, GDPR and HIPAA-aligned, and supports Shopify and custom-built storefronts.

    About GoHub

    The prescription eyewear market was built for the offline world.

    GoHub, operated by Global Optic Hub Ltd., is the B2B prescription eyewear commerce platform built for online retailers. Selling prescription glasses online requires lab partnerships, optical expertise, regulatory compliance, and prescription validation. Most eyewear retailers, pharmacies, and frame brands cannot build all of that in-house. So they sell sunglasses and reading glasses, and watch the prescription market move on without them.

    GoHub closes that gap.

    What GoHub is

    GoHub is a B2B prescription eyewear middleware platform. We connect online retailers to a certified network of optical labs across Europe and the United States. Our customers add prescription eyewear to their stores without hiring opticians. Without building lab relationships. Without managing fulfillment.

    That is not a marketplace. That is infrastructure.

    What we operate

    Twelve certified optical labs across Europe and the US. Over seventeen thousand frame SKUs across one hundred plus brands. An AI Eyewear Consultant that guides shoppers through prescription, frame fit, and lens selection. A virtual try-on built in-house. Full Rx fulfillment from order to delivery.

    Supported platforms: Shopify and custom-built storefronts.

    Regulatory positioning: CE-compliant, FDA-aligned, GDPR and HIPAA-aligned.

    Who we serve

    Online pharmacies adding prescription eyewear as a new revenue line. Frame brands extending into Rx without operational overhead. Eyewear resellers consolidating supplier orders into one dashboard. Wholesalers and optical labs joining the network as supply partners.

    Each segment has different needs. The platform serves all of them from the same infrastructure.

    The company

    GoHub is operated by Global Optic Hub Ltd. The company was founded by Dror David, CEO, and Niels Kramer, CMO, with a technology team led by David Megera, CTO. The team brings two decades of experience across optical, e-commerce, regulatory, and B2B software.

    Headquarters and operational details are available on request.

    The standard we hold

    Optical retail has high stakes. Prescriptions are medical data. Lenses are medical devices. Trust is the product. We treat compliance, accuracy, and lab quality as table stakes, not features.

    That is why we built this. Not to sell more glasses. To make prescription eyewear a category any qualified online retailer can serve.

    Want to see how GoHub fits your business? Start with a fifteen-minute call.

    Explore the platform

    About GoHub, frequently asked questions

    Who operates GoHub?
    GoHub is operated by Global Optic Hub Ltd., a B2B company that builds prescription eyewear commerce infrastructure for online retailers. The company is led by Dror David as CEO, Niels Kramer as CMO, and David Megera as CTO.
    What problem does GoHub solve?
    The prescription eyewear market was built for offline retail. Selling prescription glasses online requires lab partnerships, optical expertise, regulatory compliance, and prescription validation, which most eyewear retailers, pharmacies, and frame brands cannot build in-house. GoHub provides that full optical operation as a service, so any online store can add prescription eyewear without rebuilding its business.
    Is GoHub compliant with medical device and privacy regulations?
    GoHub is CE-compliant, FDA-aligned for prescription eyewear, GDPR-compliant for European users, and HIPAA-aligned for handling prescription data. Compliance is built into the platform, so retailers using GoHub inherit it rather than rebuild it.
    How big is the GoHub catalog and lab network?
    GoHub offers more than 17,000 frame SKUs from over 100 brands and fulfills orders through 12 certified optical laboratories across the European Union and the United States.
    Does GoHub sell directly to consumers?
    No. GoHub is a B2B platform. End customers buy from the retailer's own website under the retailer's brand. GoHub powers the catalog, prescription experience, and fulfillment behind the scenes.
    How does GoHub use AI?
    GoHub uses AI for prescription image reading, prescription value validation, pupillary distance measurement from a selfie, and the in-browser virtual try-on overlay. The AI runs inside the platform; partners and end customers do not need to configure or integrate any AI tooling themselves.
    How does a business contact GoHub for a demo or partnership?
    A business can contact GoHub at marketing@goptichub.com or +972-3-9229070, or through the contact form on the site. Inquiries are routed to the GoHub team directly.