Your frames deserve a complete sale. Not half of one.
60% of the global eyewear market is prescription. If your brand or store sells frames without lenses, you are selling into 40% of the opportunity. GoHub adds prescription lenses to every frame you sell. One integration. No optical expertise.
The Gap
You sell the frame. Someone else sells the lens.
Every customer who needs prescription lenses takes your frame somewhere else to complete the purchase. An optician. A full-service online retailer. A competitor with Rx capability. They capture the higher-margin half of the transaction, the prescription data, and the recurring relationship.
Your frame becomes a commodity input in someone else's value chain.
That is not a product gap. That is a revenue gap.
Half of your visitors cannot buy from you.
Roughly half the global population needs vision correction. These customers browse your frames, find styles they want, and leave because you cannot complete the purchase. They are not lost to a better product. They are lost to a capability you do not have.
Frame-only AOV has a ceiling.
A frame sale averages $60-120. A frame with prescription lenses averages $180-350+. That is 3-5x higher order value from the same customer, the same product page, the same traffic you already have. The lens is where the margin lives.
Prescription sunglasses are invisible revenue.
Millions of consumers with prescriptions need polarized, photochromic, or tinted lenses in fashion sunglasses. Without Rx capability, this entire sub-category does not exist in your store. With it, every sunglass SKU doubles in addressable market.
VTO alone does not close the gap.
Virtual try-on helps customers visualize frames. It does not help them buy prescription lenses. A standalone VTO is a cost center. When VTO is connected to an Rx flow and fulfillment network, it becomes a revenue engine.
The Shift
Selling frames is a business. Selling complete eyewear is a better one.
Adding prescription lenses transforms unit economics, customer lifetime value, and competitive positioning. Here is what changes.
Frame Only
- AOV: $60-120 / €60-120
- Margin per order: $20-45 / €20-45
- Repeat trigger: Fashion cycle, trend-driven
- Customer type: Non-Rx shoppers only
- Competitive moat: Style and price (easily matched)
- Data captured: Purchase history only
Frame + Prescription Lenses
- AOV: $180-350+ / €180-350+
- Margin per order: $70-150+ / €70-150+
- Repeat trigger: Prescription renewal every 1-2 years
- Customer type: All shoppers (Rx and non-Rx)
- Competitive moat: Optical infrastructure (hard to replicate)
- Data captured: Purchase + prescription + fit preferences
Ready to turn every frame into a complete eyewear sale?
How GoHub Works
One integration. VTO, AI eyewear consultant, Rx flow, and fulfillment.
GoHub is not a feature you bolt on. It is the infrastructure layer that turns a frame business into a complete eyewear business. Without inventory. Without optical hires. Without compliance risk.
Connect
GoHub integrates with your e-commerce platform. Shopify, WooCommerce, Magento, PrestaShop, or custom API. Your store. Your brand. Our optical backbone.
Guide
GoHub's AI Eyewear Consultant walks your customers through the entire purchase. Frame selection, prescription entry, lens material, coatings. Real-time voice interaction. No optician needed on your end.
Sell complete
Every frame in your catalog gets a prescription lens option. Customers try on frames via VTO, configure their lenses guided by the AI consultant, and check out on your store.
We fulfill
GoHub routes the order to a certified optical lab in our EU/US network. Lenses are cut, fitted, quality-checked, and shipped direct to your customer. You earn the margin on both frame and lens.
Integrates with your platform
The Platform
What competitors split across five vendors, GoHub ships as one.
Most brands and resellers who explore prescription eyewear discover the same thing: you need a VTO provider, a lens configurator, an optical lab, a fulfillment partner, and a compliance framework. Five contracts. Five integrations. Twelve months.
GoHub collapses that into a single platform.
| Capability | Standalone Approach | GoHub |
|---|---|---|
| Order Fulfillment | You handle end-to-end | Lab to customer. Full traceability. |
| Optical Lab Network | You find and contract | 12 certified labs, EU and US. Live and operational. |
| Virtual Try-On | Separate vendor, $99-500+/mo | Included. The cheapest usage-based VTO on the market. |
| Rx Lens Configurator | Custom build or N/A | Built in. Guided by AI. |
| PD Measurement | Extra module, additional cost | Included in purchase flow. |
| AI Eyewear Consultant | None for Rx | Voice-interactive. Guides the full Rx journey. |
| Regulatory Compliance | Your responsibility | GoHub is CE-compliant, FDA-aligned, GDPR and HIPAA-aligned. |
| Revenue Model | Multiple SaaS fees (cost center) | GoHub earns on orders. VTO is a revenue driver, not a cost. |
Untapped Category
Prescription sunglasses. The category most retailers overlook.
Millions of consumers with corrective prescriptions also need sunglasses. Polarized. Photochromic. Gradient tinted. These are high-AOV, high-margin products with strong seasonal demand and almost zero online availability outside of the major chains.
With GoHub, every sunglass in your catalog becomes prescription-ready. No extra SKUs. No inventory. The customer selects the frame, enters their Rx, chooses their lens type, and GoHub's lab network handles the rest.
Your sunglasses line already has the demand.
It just needs the lens.
What Changes
From frame seller to complete eyewear retailer. In days.
GoHub plugs into your existing catalog and adds a prescription lens configurator to every product page. Your customers see the same frames they already know. Now they can also add their prescription. The entire Rx flow, from prescription entry to lens selection to fulfillment, is handled by GoHub.
Your D2C channel becomes a complete optical destination. Your wholesale partners can offer the same capability through GoHub's B2B platform. The experience is fully white-label. Your brand throughout. GoHub is invisible.
What this means in practice:
- Serve 100% of visitors, not just the 20% who do not need Rx
- Higher AOV on every transaction (3-5x with prescription lenses)
- Prescription data creates a recurring relationship tied to your brand
- Differentiation that cannot be matched without optical infrastructure
- No optical knowledge required. GoHub's AI handles the entire Rx journey.
Compliance
Regulated markets. Handled.
Prescription eyewear sits at the intersection of e-commerce, healthcare, and medical devices. Getting it wrong is not a bad review. It is a compliance incident.
GoHub is CE-compliant in Europe, FDA-aligned in the United States, and fully GDPR and HIPAA-aligned in data handling. All 12 labs in the network are certified and audited. Prescription data is processed securely and never stored longer than required.
You sell eyewear. GoHub owns the compliance.
The missing piece was execution. That is what we built.
Whether you are a brand launching D2C prescription eyewear or a reseller adding Rx to an existing catalog, the path is the same. One integration. Live in days.