Grow your eyewear business with GoHub

    Start elevating your eyewear shop by expanding your frame collection effortlessly. Access 12 certified optical labs across the EU and US offering competitive prices. Streamline your operations, saving you precious time and money, all on a single platform.

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    GoHub platform preview on a laptop

    Discover a new way to run your shop

    At GoHub, you will have access to new, trustworthy, and certified suppliers with competitive pricing and high-quality products. You can do it all by using one easy-to-use platform instead of wasting time jumping between several platforms of your current suppliers.

    Get the best deals and compare suppliers

    Get the best deals and compare suppliers

    Find the most competitive prices across certified European suppliers, all in one place.

    Find limitless alternatives and new products

    Find limitless alternatives and new products

    Expand your offering with thousands of frames and lenses you won't find through your current channels.

    Increase your offer with our one-stop-shopping solution

    Increase your offer with our one-stop-shopping solution

    One platform for RX lenses, stock lenses, premium frames, sunglasses, and more.

    What will you get by signing up?

    Our platform is designed to drive more customers to your shop and provide A-Z solutions all in one place.

    1

    GoHub Marketplace

    Drive more customers to your shop by increasing your frame collection. Save time and money by exploring your options with GoHub's cutting-edge platform, without risk or inventory. Find a variety of RX and stock lenses in a click.

    2

    Order

    Consolidate your daily orders and save shipping costs. No need to jump from one supplier to another. Be hands-on with your shop orders in one place and manage your time efficiently.

    3

    Track

    Keep your orders on track. Controlling your daily orders has never been so easy.

    We select only the best suppliers

    At GoHub, you will have access to new, trustworthy, and certified suppliers with competitive pricing and high-quality products. You can do it all by using one easy-to-use platform instead of wasting time jumping between several platforms of your current suppliers.

    GoHub mobile platform with verified suppliers

    GoHub member benefits

    Reduce your logistic costs

    Consolidate orders and save on shipping with streamlined logistics.

    Find new suppliers

    Discover vetted, certified suppliers offering competitive pricing.

    Compare prices in real-time

    Instantly compare prices across multiple suppliers for the best deal.

    Increase your business's profit

    Boost margins with better sourcing, lower costs, and wider selection.

    Whether you are an optician expanding online or looking to streamline your supply chain, the path is the same. One platform. Live in days.

    Online prescription eyewear for opticians, frequently asked questions

    Why would an optician use GoHub instead of building an online store directly?
    Building an online prescription eyewear store requires e-commerce, virtual try-on, PD measurement, lens configuration, and integrations with multiple frame suppliers and remote labs. GoHub provides that entire stack as a service, so opticians can extend their practice online in weeks instead of years.
    Can opticians keep their own brand when selling online with GoHub?
    Yes. GoHub is white-label by design. The catalog, virtual try-on, and checkout run inside the optician's own website, and finished glasses ship to customers in branded packaging.
    Does GoHub replace the optician's in-store expertise?
    GoHub complements rather than replaces in-store expertise. The platform handles the heavy operational and compliance work for online orders, while opticians remain the trusted advisor for fittings, complex prescriptions, and in-person care.
    What frames and lenses are available through GoHub?
    GoHub offers more than 17,000 frame SKUs from over 100 brands, with single-vision, progressive, photochromic, polarized, and blue-light lens options manufactured by certified optical labs in the EU and US.
    How long does it take an optical practice to go live with GoHub?
    Most opticians go live within days of starting the integration, depending on their existing e-commerce platform. Onboarding includes catalog setup, virtual try-on configuration, and lab routing for their region.
    How are online orders routed to the right optical lab?
    Online orders placed through a GoHub-powered optician site are routed automatically to the lab in the GoHub network best suited by geography, lens complexity, available coatings, and current capacity. The optician does not need to choose a lab per order.
    How fast do online orders reach the customer?
    Delivery time depends on lens complexity and destination. Standard single-vision orders are typically produced and shipped within a few business days from the nearest certified lab; progressive and specialty lenses take longer due to additional production steps.