Prescription eyewear for online pharmacies, powered by GoHub
Online pharmacies across Europe and the US are turning eyewear into their fastest-growing category. GoHub gives you the products, the technology, and the fulfillment. You keep the margin.
Seamless integration with your platform
The Opportunity
The online eyewear market is booming, and pharmacies are uniquely positioned to capture it. Your customers already trust you with their health. Prescription eyewear is a natural extension of that relationship.
With GoHub, you don't need optical expertise, inventory, or lab partnerships. We provide everything behind the scenes so you can focus on what you do best: serving your customers.
€39B
Global online eyewear market by 2027
23%
Year-over-year growth in online Rx eyewear
70%
Of consumers prefer buying health products from trusted pharmacies
Three steps. No inventory. No optical license.
Connect
Integrate GoHub with your existing e-commerce platform. Shopify, Magento, WooCommerce, PrestaShop, or connect via API. Our team handles the technical setup. Most pharmacies go live within days.
Curate
Browse the GoHub catalog of 17,000+ frames from brands like Hugo Boss, Adidas, Tom Ford, and more. Choose which products to display on your pharmacy. Set your own pricing and margins.
Sell
Your customers browse frames, try them on virtually, enter their prescription, and check out: all on your site, under your brand. GoHub handles order routing, lens production at certified labs, quality checks, and direct-to-customer shipping.
Everything a pharmacy needs to sell eyewear professionally
Full product catalog
17,000+ frames: prescription glasses, sunglasses, reading glasses, contact lenses. Updated continuously. No inventory to carry.
AI-powered optical plugin
Your customers get guided through lens selection, prescription entry, and checkout. Built-in validation catches errors before they become returns.
Virtual try-on
Customers see how frames look on their face, from your product page. Proven to increase conversion and reduce returns.
Certified lab network
Every order is routed to the nearest certified optical lab in our network across the EU and the US. Lenses are cut, mounted, and quality-checked before shipping.
White-label fulfillment
Orders ship under your brand. Your customer sees your name on the package, the tracking email, and the invoice. GoHub stays invisible.
Dedicated B2B support
An onboarding specialist helps you go live. Ongoing support includes training your team on optical products and helping you market your new eyewear category effectively.
Built for retailers who aren't opticians
Most eyewear platforms assume you have optical expertise. GoHub was built for the opposite scenario: online retailers who want to sell professional eyewear without becoming optical experts themselves.
| Challenge | Without GoHub | With GoHub |
|---|---|---|
| Optical expertise | Need to hire or train staff | Built into the platform |
| Inventory | Purchase and warehouse frames | Zero inventory, drop-shipped from labs |
| Lens production | Find and manage lab relationships | Automated routing to certified labs |
| Prescription handling | Manage complex Rx workflows | AI-guided, validated automatically |
| Customer support | Answer optical questions | Training and marketing guidance from GoHub |
| Time to launch | Months of setup | Days |
The pharmacy opportunity in prescription eyewear
Why this matters
A $180B+ category, growing 8% a year.
Most pharmacies capture none of it. The infrastructure to enter has not existed until now.
Zero inventory. Zero fulfillment risk.
Pharmacies pay setup and platform fees only. Everything else is upside.
12 certified labs. 17,000+ frame SKUs. One integration.
A single connection unlocks 100+ brands across Europe and the US, fully managed end to end.
For pharmacy decision-makers
Frequently Asked Questions
Ready to add eyewear to your pharmacy?
Join pharmacies across Europe and the US already selling prescription eyewear with GoHub. No optical expertise needed, no inventory, no risk.