{ "@context": "https://schema.org", "@type": "HowTo", "name": "How to sell prescription eyewear online with GoHub", "description": "A step-by-step guide to launching prescription eyewear commerce on your existing online store using GoHub's plug-and-play platform.", "totalTime": "P7D", "tool": [ { "@type": "HowToTool", "name": "GoHub prescription eyewear ecommerce platform" }, { "@type": "HowToTool", "name": "Existing ecommerce store (Shopify, PrestaShop, WooCommerce, or custom)" } ], "step": [ { "@type": "HowToStep", "position": 1, "name": "Integrate GoHub into your store", "text": "Embed GoHub into your existing ecommerce platform via Shopify, PrestaShop, WooCommerce, or API. Integration takes days, not months.", "url": "https://goptichub.com/how-it-works#integrate" }, { "@type": "HowToStep", "position": 2, "name": "Curate your eyewear catalog", "text": "Choose from 130+ brands and 17,000+ frames. Set your own pricing and margins. No inventory required.", "url": "https://goptichub.com/how-it-works#curate" }, { "@type": "HowToStep", "position": 3, "name": "AI optician guides the customer", "text": "GoHub's AI optician handles the full prescription journey: Rx upload, PD measurement, lens selection, and personalized clinical guidance.", "url": "https://goptichub.com/how-it-works#ai-optician" }, { "@type": "HowToStep", "position": 4, "name": "Virtual try-on", "text": "Customers see frames on their face in real time before purchasing, increasing conversion and reducing returns.", "url": "https://goptichub.com/how-it-works#virtual-try-on" }, { "@type": "HowToStep", "position": 5, "name": "GoHub routes the order to the right lab", "text": "Orders are automatically routed to the best-fit lab from GoHub's network of 15 EU optical labs based on capacity, location, lens type, and turnaround time.", "url": "https://goptichub.com/how-it-works#lab-routing" }, { "@type": "HowToStep", "position": 6, "name": "Delivered to the customer", "text": "GoHub manages end-to-end logistics from lab to doorstep, including order tracking and returns handling.", "url": "https://goptichub.com/how-it-works#delivery" } ] }

How to Sell Rx Eyewear Online, Without Building an Optical Business

60% of the eyewear market is prescription. Most online retailers can't touch it. GoHub changes that in six steps.

Step 1: Integrate

Embed GoHub into your existing store.

Shopify. PrestaShop. WooCommerce. Custom API. One integration. Days, not months.

Your storefront stays yours. GoHub runs the Rx engine behind it.

Step 2: Curate Your Catalog

130+ brands. 17,000+ frames. Your margins.

Choose the frames that fit your audience. Set your own pricing. Control the catalog entirely.

No inventory to hold. No stock risk. No warehouse.

Step 3: AI Optician Guides the Customer

Prescription upload. PD measurement. Lens selection. Personalized guidance.

The AI optician runs the full Rx journey. It asks the right clinical questions, reduces errors, and builds buyer confidence.

Not a chatbot. A system that understands optics.

Step 4: Virtual Try-On

Customers see the frames on their face before buying.

Realistic, real-time try-on from any device. Fewer returns. Higher conversion. More confidence at checkout.

Step 5: GoHub Routes to the Right Lab

15 EU optical labs. Automated order routing. Quality control.

Every order is matched to the best lab for the job. Capacity, location, lens type, turnaround: all factored automatically.

You never manage a lab relationship. GoHub does.

Step 6: Delivered to the Customer

End-to-end logistics. Tracking. Returns handling.

From lab to doorstep, GoHub owns fulfillment. Customers get tracking updates. You get margin.

What You Don't Need

No inventory. No optical hires. No lab contracts. No compliance team. No capex.

GoHub replaces all of it with a single integration.

Ready to Add Prescription Eyewear to Your Store?

Book a demo. See how it works with your platform, your catalog, your customers.