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Add Prescription Eyewear to Your Online Pharmacy

Your customers already trust you with their health. Now sell them the eyewear they are buying somewhere else.

Eyewear Is a EUR 150B Market. E-Pharmacies Are Not in It.

Online pharmacies own something rare: recurring health relationships. Customers share prescriptions, buy monthly, and come back for years.

Eyewear fits that relationship perfectly. Prescriptions renew every 1-2 years. Average order value runs 3-8x higher than typical pharmacy items.

Yet almost no e-pharmacy sells prescription eyewear today. The category is wide open.

Rx Eyewear Is Complex. That Is the Whole Point.

Selling prescription eyewear requires things pharmacies do not have:

Building this from scratch takes years and millions. That complexity is exactly what keeps the margin high. And exactly what GoHub removes.

A Full Rx Eyewear Stack. Plugs into Your Pharmacy.

GoHub gives you everything you need to sell prescription eyewear online. As a plug-in for your existing store.

AI Optician. Guides your customers through lens selection, validates prescriptions, and measures pupillary distance. No optical staff on your end.

15 EU Labs. Every order routes to the right certified lab automatically. Lenses cut to prescription. Shipped to your customer.

40+ Frame Suppliers. Curated catalog of frames from established brands. You choose what fits your store. We handle sourcing.

Rx Management. Prescription upload, validation, and storage. Fully compliant. Fully automated.

EU Compliance. Medical device regulations handled. Country by country. Built into the platform.

Your Platform, Your Brand. GoHub runs inside your store. Shopify, PrestaShop, WooCommerce, or API. Your branding, your checkout, your customer.

Live in days. Not months.

Five Reasons This Works for Your Business

Higher AOV. Prescription eyewear averages EUR 120-350 per order. That is 3-8x a typical pharmacy basket.

Recurring Revenue. Prescriptions renew. Customers come back every 1-2 years for new glasses.

Zero Inventory Risk. Every order is made to prescription and fulfilled on demand. No stock, no warehousing.

No Optical Expertise Required. GoHub's AI optician replaces the need for trained staff.

Full Regulatory Compliance. EU medical device regulations are complex. GoHub handles compliance across all markets we operate in.

Already Running with E-Pharmacies Across Europe

GoHub is live in pilot with online pharmacies and retailers in Finland, Germany, and Italy. Integration to first order: days.

Starts at EUR 750/mo

Simple SaaS pricing. One-time setup fee. No hidden costs. You set your own retail prices. You control your margins.

Get a Custom Quote

Three Steps. You Are Selling Eyewear.

1. Connect

We plug GoHub into your existing e-commerce platform.

2. Configure

Choose your frame catalog. Set your pricing. Match your branding.

3. Go Live

Customers browse, upload prescriptions, get AI-guided lens selection, and check out.

Your Customers Are Already Buying Eyewear. Just Not from You.

Add prescription eyewear to your online pharmacy. No optical staff. No inventory. No compliance headaches.

Book a Demo

Frequently Asked Questions

Do I need optical staff to sell prescription eyewear?

No. GoHub's AI optician handles lens recommendations, Rx validation, and pupillary distance measurement. Your customers get expert guidance without you hiring a single optician.

How long does integration take?

Most e-pharmacies go live within days. GoHub integrates with Shopify, PrestaShop, WooCommerce, and via API. No rebuilds, no migration.

What about medical device regulations in the EU?

GoHub handles EU medical device compliance end to end. Our platform and lab network are built for European regulatory requirements.

Do I need to hold eyewear inventory?

No. Every order is fulfilled on demand through GoHub's network of 15 EU labs and 40+ frame suppliers. Zero inventory risk.

How does prescription management work?

Customers upload their prescription during checkout. GoHub validates it automatically, matches it to the right lenses, and routes the order to the appropriate lab.

What does it cost to get started?

GoHub starts at EUR 750 per month plus a one-time setup fee. No revenue share on your existing products. You keep full margin control on eyewear pricing.